A new study from the University of Buffalo shows that social media has created a level playing field for nonprofit organizations, no matter what size or use of technology they have. The study also showed that donors on social media and crowd funding websites are not as concerned with the size of the nonprofit or the operational efficiency of the nonprofit, but much more with the amount of social support the nonprofit organization has.
It means that with the right smart, targeted social media marketing campaign that your nonprofit organization can reach new supporters, convert them into donors, and then reach their friends to repeat the same process again. Some of the findings from the study support the use of social media marketing to achieve desired fundraising goals:
- The more supporters you have on your fundraising page or website, the more donations you are much more likely to get.
- When donors are able to share their donations on social media networks, the more exposure your nonprofit gets on social media, and more subsequent donations that come as well.
- Crowdsourcing and use of mobile donation payments help nonprofit organizations generate more donations
- Social integration and use of social marketing can greatly impact how much donations a nonprofit organization receives, no matter the size of the organization.
Also, by showing actual tangibles associated with your fundraising project or campaign on social media, people are much more likely to give online. If they give online, and they can see how many people are giving to the same fundraiser as well, the more support your nonprofit organization will have on social media.
Using social marketing with the right technology can help your nonprofit organization stand out among the big nonprofit organizations, and get the same opportunity to appeal to donors regardless of your size. If you want more information on how you can leverage social marketing with the right technology, please feel free to review our resources on social marketing for nonprofits or send us an e-mail here.